KGI Bank
Website and app experience system for financial group communication and digital service innovation.
How might we build trust and efficiency in financial services through a consistent, emotionally engaging design language and intuitive interactions?
Embedding design research and a scalable design system within the organization helps financial products stay aligned with customer expectations and the pace of continuous development.
Led financial experience strategy and digital art direction for a large-scale website refresh, translating brand trust, content strategy, information architecture, UI systems, and visual guidelines into a production-ready platform. The work balanced corporate communication, customer engagement, complex data display, and reusable design systems for cross-functional development teams.
Challenge
A financial brand needed a more credible, consistent, and scalable digital presence. The challenge was to align corporate storytelling, customer-facing service content, complex information architecture, and implementation constraints into one coherent brand and product experience.
Solution
I led the team to synthesize insights and requirements from leadership, business units, content owners, and development partners into a unified digital experience strategy. We created visual principles, content guidelines, imagery direction, information architecture, wireframes, UI guidelines, and reusable templates/components to modernize the website and app-facing service experience. The system connected group-level brand storytelling, financial service communication, investor/ESG content, and business promotion into a more consistent, trustworthy, customer-relevant brand experience with improved usability and contemporary visual appeal.
Impact
The outcome improved KGI's brand trust and customer-facing image across real business touch-points, including brand websites, investor and ESG communications, business promotion materials, and digital service interfaces. By replacing a fragmented web experience with a consistent visual language, content tone, and reusable UI system, the team helped the group present financial services in a clearer, more credible, and more contemporary way while enhancing customer experience and reputation.
About
KGI Financial
KGI Bank, part of one of Taiwan’s leading financial groups, manages more than NT$900 billion in assets and launched Taiwan’s first officially approved regulatory-sandbox experiment. Its strategy emphasizes mobile-first banking, fintech, big-data analytics, and clearer customer experiences across payments, lending, investment, and wealth management.